ABOUT OUR SKINCARE

Nourish and renew your skin with products

that put your wellbeing at the centre

Ayurda the 'bestower of longevity'

Ayurda (pronounced ‘I–urr–da’) is a Sanskrit name of a very powerful Indian Goddess named ‘Durga’ which translates to ‘bestower of longevity’.

Our skincare incorporates the wisdom of Ayurveda, which recognises that everyone is unique, alongside the three pillars of beauty which tell us that beauty is more than skin-deep.

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

100% natural ingredients

Our products have a natural energy, purity and integrity that comes from not only how they’re made, but also where and by whom.

We follow traditional ancient methods of cultivation that pays attention to the energy of the area in which the plant is grown and how the lifestyle of the people growing herbs impact its growth.

The purer the source and the process, the purer Ayurda products will be, infused with a natural healing energy.

Ayurda is the first skin care brand to link beauty to wellbeing. Our customised approach ensures your skin care has a balancing effect on your pH levels and repairs your skin barrier with the food that your skin type has been craving, while also offering you ancient knowledge on how to look after yourself from the inside-out.

Unique to your skin

Rooted in the wisdom of Ayurveda, we embrace the uniqueness of each individual, recognising that what suits one may differ for another. With a dedication to authenticity, quality, and sustainability, our range of skincare products is meticulously formulated to cater to the ayurvedic skin types and concerns of Vata, Pitta and Kapha doshas.

More than skin-deep

We go beyond traditional beauty standards by linking skincare to overall well-being, ensuring a harmonising impact on your unique face and skin. This personalised approach has the potential to transform not just your skin but your entire life with lifestyle approaches that suit your body type.

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Our values

Everything in our products comes from a plant or mineral – nothing else. Our ingredients create nutrition for the skin.

We believe that by eliminating the unnecessary by-products all that remains are the natural, essential ingredients that are healthy and wholesome for the skin. This is the best way to create an overall healthy complexion.

Each and every blend is hand-crafted in small batches to maintain integrity and freshness. All essential oils and raw materials are impeccably chosen to ensure the highest grade possible. No artificial colours, phthalates, Parabens, or synthetic fillers (like fragrance) are ever used, which means NO harsh ingredients that strip the skin

We believe that the concept of balance goes beyond restoring our own energies.

Being in balance means existing in harmony with the wider world, which is why our products go beyond just avoiding synthetic chemicals. 

They are produced from start to finish with the highest degree of integrity and respect for the people and environments from which they hail.

Wherever we work, we work in respect and partnership.

Our principles of sourcing very pure ingredients, and working directly with growers and farmers who have a balanced and harmonious relationship with nature, are vital to the efficacy of our products.

The way the plant is processed can also have a critical role in preserving it's natural qualities. 

Many beauty products only use active constituents from natural products. Isolating these constituents involves complex processing which can change the quality of the product and can have a totally different, and sometimes damaging effect.

We strive to harness the energy of Mother Earth, and in so doing, refresh and revitalise your skin by restoring your natural balance.

At Ayurda, we believe that changes happen when we use the power of nature to restore energy and bring vitality and balance. This power is often called ‘Higher’ or ‘Vibrational’ energy – it is earth’s life force. Harnessing this kind of energy is at the heart of many ancient cultivation methods or healing principles.

To harness this power, Ayurda products not only undergo a blessing ritual twice, but the people involved in growing and harvesting use the force of vibrational energy.

Even in something as simple as skincare, working with very pure, natural ingredients, means that our products hold a high degree of vibrational energy.

This energy is both harmonious and powerful, and when absorbed by the skin, it works on the finer energies of our bodies, to have a deep healing and balancing effect. It’s not enough for products to be organic or chemical-free.

We believe that they should promote wellbeing at the deepest level – because only through this kind of nurturing can skin be truly nourished and find its glow.

Three pillars of beauty

External beauty

This refers to visible or external beauty, which manifests in healthy hair, skin, and a youthful radiant glow.

This pillar of beauty, although concerned with external features, does not concern itself with skin colour or body shape and so on.

This refers to one’s inner beauty, which can seem idealistic to most of us today. 

However, it’s not just inner beauty in a philosophical sense. Gunam is concerned with mental health and personality traits that define one’s character and shape other’s perceptions of who you are.

It includes ideas or qualities such as grace, charm, wit, warmth, and innocence.

This pillar refers specifically to lasting or enduring beauty, irrespective of one’s age. 

While aging is natural and irreversible, Vayastyag stresses the value of health and vitality that allows one to look and feel younger than they might be. 

This ability to live life to its fullest with a youthful passion and energy even at a ripe old age is regarded as the very definition of beauty.